Overview
Retailers utilise smart trial rooms, also known as smart fitting rooms, to improve customer shopping experiences. These rooms have RFID tagging, virtual fitting, size and fit suggestions, interactive mirrors, lighting control, remote support, inventory management, data collection, and analysis. RFID tags track customer clothes and suggest products in smart trial rooms.
Virtual fitting allows customers try on clothes. Interactive mirrors in some fitting rooms show product information, recommendations, and purchasing options. Smart trial rooms let customers see garments in different lighting. Inventory management systems can track the garments in smart trial rooms and when they need to be restocked. These rooms may analyse consumer preferences, size and fit, and purchase history to improve product recommendations and customer experience. Smart trial rooms provide customers options and businesses data to improve.